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Professional Haircare Products


We are always Reinventing hair. This is our mission. Every day, everywhere. We do it together. With a true passion for hair.

With innovation deeply rooted our DNA, we have continued to Reinvent hair over the past 120 years making true milestones in haircare – the company is now one of the top three professional hair care brands in the world, with a hairdresser community that stretches around the globe!

Creating professional partnerships is at the core of what we do, it’s our philosophy and our point of difference. We co-create with the hairdresser, for the hairdresser to bring the latest products and relevant services to the market before anyone else; truly putting the customer at the heart of our business.


Redken 5th Avenue NYC is a professional haircareand haircolor brand dedicated to providing inspiring professional education, groundbreaking products and unparalleled creativity for clients and stylists alike. With a backstage presence at Fashion Week in New York, London, Milan and Paris, Redken has become a leader in backstage beauty, creating the runway looks for the industry's most prestigious designers. A unique mix of fashion, innovation and inspiration, Redken creates the buzz, sets the pace and establishes what's new, what's hot and what's next in hair, hair products, and professional haircolor.

Performance without sacrifice. At NEUMA, it means exceptional style and results without sacrificing hair, health or the planet.

We use ZERO synthetic fragrance, phthalates, isothiazolinones, sulfates, sodium chloride, parabens, bromides, 1,4-dioxane, glutens, soy, neurotoxins, aluminum compounds, glycols*, formaldehyde donors, ureas, methylisothiazolinone, FD&C Colorant**, carcinogens or environmental pollutants***. (*except hairsprays **except neuBlonde platinum ***except aerosols)


The most recognized hair extension brand in the world! For two years in a row, Bellami has had the largest Earned Media Value (EMV) of any hair care brand in the world.

Highest quality cuticle remy human hair. Bellami hair is the only consumer and professional that owns its factory in Asia. The Bellami hair factory has the highest production standards and is ISO 9001 certified.

5 different methods of extensions available: Tape-In, Keratin Tip, I-Tips, Sew-In, Clip-Ins.

3 month risk free warranty. Bellami stands behind their product. They are confident in their product and offer a 3 month warranty on all professional hair extensions.

Largest color shade range. 42 of the most desirable shades in natural, balayage, ombre, sombre, and rooted.

Founded and created by David Thurston who is also the Co-Founder as well as Ex-CEO of PulpRiot. L'Oreal has since aquired PulpRiot from David and his wife Alexis in 2018.

Danger Jones Creative goes by the motto, "Be You... Live Dangerously." Vibrant Shades. Beautiful Fade. Easy Application. Long-Lasting. Cruelty-Free. No Ammonia. No PPD. No MEA. No Parabens. Gluten-Free.


The name RPM comes as an authentic reflection of the amazing benefits that CBD helps to promote within our bodies: Relief, Protection, and Moisture.

Compared to similar topically focused products, RPM contains significantly higher concentrations of phytocannabinoid rich Broad-Spectrum CBD Oil to provide immediate results.
RPM uses only pharmaceutical grade, certified organic Broad-Spectrum CBD oil. RPM utilizes penetrating agents including eucalyptus, peppermint, and menthol. These ingredients are scientifically proven to deliver CBD effectively and efficiently improving efficacy and relief. RPM's Broad-Spectrum CBD oil is 3rd Party Lab Tested for harmful pesticides and THC and all lab reports are available for you convenience.

PulpRiot's motto is, “You are the artist, PulpRiot is the paint.” Superior Hair Color for Extraordinary Artists.


PulpRiot is the color line that I use for fashion & fantasy hair colors.


Guy Tang created #mydentity because he wanted to customize colors we all dream of — colors that are missing from today’s haircolor. He wanted to create a line that brings back the fun & excitement in our industry. But most of all, he wanted to create a community that empowers our #hairbestie family, and enables all of us to find our #mydentity — because when you know who you are, you have the courage to do anything you dream of.

Heat protection up to 450 degrees. Hair color with 2x the shine. Exclusive Keratin and Argan Oil Seed Blend. Lavender fragrance. Customized color that everyone dreams of.

#Hairbesties, together we will change the industry. Let’s evolve together.

The innovative technology in our revolutionary keratin treatments binds keratin to the hair. This helps prevent humidity from penetrating the hair, thus locking out frizz. In addition, Keratin Complex Color incorporates this signature keratin technology into the hair-coloring process, which helps make the hair stronger and smoother as it undergoes a color transformation.


Brazilian Blowout is the only smoothing treatment asked for by name. Through the use of breakthrough bonding technologies, these customizable smoothing treatments actually improve the condition of the hair by creating a protective protein layer around the hair shaft to eliminate frizz and smooth the cuticle.

What makes our professional smoothing treatments different?


     Customizable - keep and define your curls OR go for a sleek and smooth look.


     Great for ALL Hair Types - wavy, straight, curly or coily? If you’ve got frizz, we’ve got you covered!


     No Waiting Period - the minute you leave the salon you can immediately wash your hair, exercise, put it in a pony tail or clip without having to wait days to do so.


     Finished in the Salon - in 80 minutes or less you get smooth, frizz-free hair for up to 12 weeks.*


     No Line of Demarcation with New Hair Growth - great for transitioning from Japanese straighteners, relaxers or keratin treatments.

The end result is smooth, frizz-free hair with radiant shine!

In July of 2014, OLAPLEX launched and it changed the hair industry forever. OLAPLEX’s bond multiplying technology presented a new category in haircare that created opportunities to tackle more daring and challenging chemical services successfully. The OLAPLEX Promise was to insure the integrity of the hair during all chemical services. It gave hairdressers the ability to repair damaged hair while being able to push the envelope on their chemical services, achieving results not attainable without OLAPLEX. Dean instinctively knew that OLAPLEX had to be put into the hands of the people who would understand what OLAPLEX was all about... Professional Hairdressers!


Style Edit was founded on the sweeping belief that gorgeous, healthy, look-at-me hair is a universal right. Spurred by a conversation among leading stylists, we noticed many clients’ most crucial hair concerns were left unsolved. With a void of effective product fixes, great hair becomes a thing of mystery: something revealed in your stylists’ chair, only to vanish when back to your own routine. Thus began our quest for salon-worthy hair for every day, and a fix at your fingertips for every need.

The Style Edit instant, temporary gray root touch-up products are covering gray roots, extending the life of color between salon visits. 

Our product line includes the Style Edit Concealer Spray with the unique pin point applicator targets the areas that need a temporary color boost.  

We also offer the  Style Edit Root Touch Up Powder which is a lightweight, binding powder that delivers instant, temporary coverage to unwanted gray roots. washes out with shampoo, no flyaways or dusting, and works in seconds. 

Another Product is the Style Edit Root Cover Up Stick which is perfect to conceal smaller areas like the eye brows.

Maegan Scarlett and Liora Dudar were in their 20s when they decided they'd had enough of the fading and constant damage that came with having vibrant hair color. Together, they created a product they had always wanted: a hair-healthy, semi-permanent alternative to dye that could both achieve and maintain head-turning hair colors — sans damage and cold showers. As it happened, Maegan and Liora weren't alone in their desire for a better hair color option. After launching the brand in 2014, demand skyrocketed and oVertone quickly became known as an industry disruptor in the hair color world. Now, thanks to two hair color enthusiasts, consumers have a means to skip the box dye and pricey salon touch-ups and instead condition their way to a vibrant, healthy hue!


Hair freedom for all - engineered with biotech.


They are on a mission to liberate expression. To make the impossible possible with the right technology. To build a community of forward thinkers, risk takers, and rabble rousers. To bring fearless innovation forward and push boundaries past where we thought they could go.

They believe:

  • If we understand the biology of hair we can change it

  • The bounce in your hair can put a bounce in your step

  • Youthful hair doesn’t have to be reserved for the youths

  • We are only as strong as our connections

  • Trends are temporary, damage should be too

  • Haircare doesn’t have to be complicated

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