Professional Haircare Products
We are always Reinventing hair. This is our mission. Every day, everywhere. We do it together. With a true passion for hair.
With innovation deeply rooted our DNA, we have continued to Reinvent hair over the past 120 years making true milestones in haircare – the company is now one of the top three professional hair care brands in the world, with a hairdresser community that stretches around the globe!
Creating professional partnerships is at the core of what we do, it’s our philosophy and our point of difference. We co-create with the hairdresser, for the hairdresser to bring the latest products and relevant services to the market before anyone else; truly putting the customer at the heart of our business.
"Electric is all about people, it will always be about people. Those people have got to be creative, ambitious and we’ve got to build an energy around them" – Mark Woolley (Founder)
Developing hand-crafted formulas in England since 2007, Electric are the ‘craft brewer’ of the professional haircare world and one of the most exciting and directional independent brands. Each product has been expertly formulated by leading chemists and Mark Woolley, the Electric Founder & Creative Director. We’ve made it our mission to produce products that perform to the needs of elite professionals using ingredients and raw materials sourced by ourselves in the UK.
PulpRiot's motto is, “You are the artist, PulpRiot is the paint.” Superior Hair Color for Extraordinary Artists.
PulpRiot is the color line that I use for fashion & fantasy hair colors.
The name RPM comes as an authentic reflection of the amazing benefits that CBD helps to promote within our bodies: Relief, Protection, and Moisture.
Compared to similar topically focused products, RPM contains significantly higher concentrations of phytocannabinoid rich Broad-Spectrum CBD Oil to provide immediate results.
RPM uses only pharmaceutical grade, certified organic Broad-Spectrum CBD oil. RPM utilizes penetrating agents including eucalyptus, peppermint, and menthol. These ingredients are scientifically proven to deliver CBD effectively and efficiently improving efficacy and relief. RPM's Broad-Spectrum CBD oil is 3rd Party Lab Tested for harmful pesticides and THC and all lab reports are available for you convenience.
Style Edit was founded on the sweeping belief that gorgeous, healthy, look-at-me hair is a universal right. Spurred by a conversation among leading stylists, we noticed many clients’ most crucial hair concerns were left unsolved. With a void of effective product fixes, great hair becomes a thing of mystery: something revealed in your stylists’ chair, only to vanish when back to your own routine. Thus began our quest for salon-worthy hair for every day, and a fix at your fingertips for every need.
The Style Edit instant, temporary gray root touch-up products are covering gray roots, extending the life of color between salon visits.
Our product line includes the Style Edit Concealer Spray with the unique pin point applicator targets the areas that need a temporary color boost.
We also offer the Style Edit Root Touch Up Powder which is a lightweight, binding powder that delivers instant, temporary coverage to unwanted gray roots. washes out with shampoo, no flyaways or dusting, and works in seconds.
Another Product is the Style Edit Root Cover Up Stick which is perfect to conceal smaller areas like the eye brows.
Maegan Scarlett and Liora Dudar were in their 20s when they decided they'd had enough of the fading and constant damage that came with having vibrant hair color. Together, they created a product they had always wanted: a hair-healthy, semi-permanent alternative to dye that could both achieve and maintain head-turning hair colors — sans damage and cold showers. As it happened, Maegan and Liora weren't alone in their desire for a better hair color option. After launching the brand in 2014, demand skyrocketed and oVertone quickly became known as an industry disruptor in the hair color world. Now, thanks to two hair color enthusiasts, consumers have a means to skip the box dye and pricey salon touch-ups and instead condition their way to a vibrant, healthy hue!
In July of 2014, OLAPLEX launched and it changed the hair industry forever. OLAPLEX’s bond multiplying technology presented a new category in haircare that created opportunities to tackle more daring and challenging chemical services successfully. The OLAPLEX Promise was to insure the integrity of the hair during all chemical services. It gave hairdressers the ability to repair damaged hair while being able to push the envelope on their chemical services, achieving results not attainable without OLAPLEX. Dean instinctively knew that OLAPLEX had to be put into the hands of the people who would understand what OLAPLEX was all about... Professional Hairdressers!
The innovative technology in our revolutionary keratin treatments binds keratin to the hair. This helps prevent humidity from penetrating the hair, thus locking out frizz. In addition, Keratin Complex Color incorporates this signature keratin technology into the hair-coloring process, which helps make the hair stronger and smoother as it undergoes a color transformation.
Brazilian Blowout is the only smoothing treatment asked for by name. Through the use of breakthrough bonding technologies, these customizable smoothing treatments actually improve the condition of the hair by creating a protective protein layer around the hair shaft to eliminate frizz and smooth the cuticle.
What makes our professional smoothing treatments different?
Customizable - keep and define your curls OR go for a sleek and smooth look.
Great for ALL Hair Types - wavy, straight, curly or coily? If you’ve got frizz, we’ve got you covered!
No Waiting Period - the minute you leave the salon you can immediately wash your hair, exercise, put it in a pony tail or clip without having to wait days to do so.
Finished in the Salon - in 80 minutes or less you get smooth, frizz-free hair for up to 12 weeks.*
No Line of Demarcation with New Hair Growth - great for transitioning from Japanese straighteners, relaxers or keratin treatments.
The end result is smooth, frizz-free hair with radiant shine!
Mr. Smith is dedicated to style, substance and simplicity: style above all else, substance of ingredients – simplicity by design.
Our vision is to create exceptional, Australian made hair care products, meticulously crafted from a selection of Australian botanicals and essential oils. Innovative use of organic passionflower, kakadu plum and frankincense, combined with rose geranium, macadamia oil and açaí berry, has led to a range of products that are engineered for performance utilising only premium ingredients.
Distinguished by a refined luxury, each product has been scientifically designed and tested to deliver on this performance. Hydrating, lightweight and organically nourishing, the Mr. Smith collection provides maximum results, while retaining the hair’s natural fluidity and shine.
Mr. Smith’s creative team work at the cutting edge of international editorial shoots and runway shows. Working closely with our development chemists, all Mr. Smith products are conceived and refined to meet the needs of stylists working in this space. This editorial influence defines our education programs for stylists and salons alike.
Mr. Smith believes that what we leave out is just as important as what we leave in. That’s why we’re committed to creating products that do not contain sulfates or parabens; why we’ve never tested on animals and why all of our products have been PETA-Certified.